National plumbers’ merchant, Plumbase, has made two senior appointments, with Liam Gibson, joining as head of marketing and Bhavin Lad has been appointed as head of e-commerce.
The two new appointments will have the dual role of improving the online purchasing process for plumbers and enhancing support for the merchant’s network of branches across the UK.
Commenting on the new appointments, Mark Bradley, Plumbase managing director, said: “Both Liam and Bhavin’s appointments demonstrate our overall strategic aim of ensuring we provide the best possible service to the plumbing and heating trade. With the extensive sector knowledge of both our branch and head office staff, we’re now looking to implement improvements that will mean whether visiting us in-branch or online, we can deliver the service and products needed by the trade as quickly and effectively as possible.”