Sentinel, international provider of best practice products and services for heating and hot water systems, has added to its marketing team as it continues its rapid expansion across multiple channels and international markets.
Alexandra Ashton has been appointed as direct marketing manager and will be responsible for developing new multi-platform direct marketing and digital campaigns that align and support Sentinel’s strategic goals across its core markets.
Alexandra will work closely with the sales team to embed new direct marketing approaches and build strong relations across key customer groups. This will include providing even greater support towards primary purchase loyalty schemes, to not only support sales but raise awareness of the training, tools and the business support Sentinel provides to its customers.