When homeowners flip the heating switch, problems could start – leading to a huge number of homeowners needing their boilers fixed or replaced and resulting in a huge increase in the number of leads for heating engineers and installers.
With this in mind, Leads 2 Trade, the UK’s leading provider of double qualified sales leads for the heating and plumbing sector, is set to trial a new type of boiler sales lead from October to the end of the year – where members only pay for a lead if they sit and pitch to the customer.
And Andy Royle, co-founder of and director at Leads 2 Trade, explained: “September to December is peak time for new or replacement boiler leads as homeowners turn the heating on for the first time, in some cases after six months.
“Often the components that make up a boiler will have been dormant for all that time, leading to faults when the system is fired up or some not working at all, leaving many homeowners without heating or hot water, and an immediate need to have their boiler replaced.
“As our strength at Leads 2 Trade has always been customer service, we wanted to not only find a way to look after the consumer at what is a particular stressful time but also benefit our members who have committed to hot key transfers and appointment bookings.”