GROHE was announced as the winner of the Circular Economy Award at BMA Sustainability Awards this month. Winners were announced in a ceremony hosted by BMA CEO Tom Reynolds at Manchester’s Lowry Hotel.
Helen Lord, founder and director of Used Kitchen Exchange, presented the award to GROHE, which was judged by Professor Sean Smith, Andy Davies and Emma Hedges.
The judges said that GROHE’s winning entry addressed bathroom manufacturers’ problem regarding circularity. BMA stated how GROHE’s entry shows “this is far from a token gesture and that they’re going about this with commitment and rigour, setting new standards for the bathroom industry in the process and the built environment as a whole.”
Ebru Bircan, head of marketing activation at GROHE UK, said: “As a global brand we have put a lot of resources into research, testing, and funding our company goals to become a more sustainable and circular manufacturer, achieving the highest Cradle to Cradle standard possible for some product ranges. We are delighted with this acknowledgement from the BMA and hope it pushes the industry on in terms of sustainability and circularity.”