Alpha has appointed Richard Eldridge as regional sales manager for the southern region.
Richard joined Alpha in 2012 as a sales coordinator, based in the Kent head office. In 2014 Richard was area sales manager for London, before taking on Kent and Sussex also.
After six-years, Richard pursued another career opportunity at HPS Plumbers Merchant, but returned to Alpha in 2024 in his new role.
Richard said: “Returning to Alpha at such an exciting period for the business is great timing. With so much happening around hybrid and heat pump systems, as well as with the tried-and-tested gas boiler means I’ve joined with lots to get stuck into.
“There is plenty Alpha has to offer installers, developers, housing associations and merchants and I’m thrilled to be working with the rest of the amazing sales team to develop this even further.”
Andrea Carmeli, managing director for Alpha, added: “We’re so delighted to have Richard rejoin the team. Early in his career he proved himself to be a stellar addition to the sales team, hitting his targets and creating a strong reputation with his customer base, and I’m excited to see where he takes the team now in a leadership role.”