Carhartt is celebrating its 135th anniversary with a ‘flash party’.
For one minute at midday on 29 October 2024, Carhartt said it will release a limited edition of the iconic Carhartt beanie has been made. Carhartt has 20,000 to give away across the UK and EU!
Each beanie is sealed and contains a scratch card, which has a code that can be checked online. The company added that one winner will receive a tour around the Great Lakes of America, the “birthplace” of Carhartt.
Carhartt is also holding a ‘Show Your Craft’ competition. Participants can share a video on Instagram or TikTok demonstrating their “Carhartt pride” with the hashtag #Carhartt135 and tagging @carhartt_europe from 1 to 21 October, the company said. The most “convincing Carhartt enthusiast” will win a one-minute shopping spree in the Carhartt webshop at the stroke of noon, it noted.