Grohe is set to return to HIX 2024 for the fourth consecutive year to open its first UK Specification Hub. The hotel design exhibition is due to take place at London’s Business Design Centre on 27 and 28 November.
The company said its UK Specification Hub has taken up permanent residence on the second floor of the London Business Design Centre. The hub has been created as a dedicated space for predominantly A&D customers to see first-hand the Grohe portfolio, it noted.
Chris Dodds, leader, UK & Ireland, LIXIL EMENA, said: “Once again, we’re delighted to be returning to HIX this year and this is an extra-special showcase as we’ll open our new Specification Hub dedicated to architects, designers and specifiers. The opening of our Specification Hub is a strategic step in our plans for the projects sector, which is growing at pace in the UK and Ireland. We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification.”
According to a statement, HIX 2024 is expected to welcome over 3,500 guests and 160 curated exhibitors. This year’s exhibition is under the theme ‘A sense of place’ and “seeks to explore how hotels can tap into the unique potential of the buildings they occupy and the communities they serve”, the statement added.