Cistermiser has launched a new campaign to raise awareness of the benefits of Direct Flushing.
The company said that for facilities and building managers, adopting Direct Flushing can represent major shift towards a more efficient, hygienic and cost-effective solution to water saving in washrooms. It is suited for today’s high-usage environments where water conservation and regulatory compliance are simply non-negotiable, it noted.
Richard Braid, Cistermiser’s managing director, said: “With the UK facing a growing water crisis, where projections suggest that by 2050, nearly 5bn extra litres of water will be needed daily to meet demand, something needs to be done. While a dripping tap can waste 5,500 litres a year; a leaking toilet can waste 400 litres a day. It is vital therefore, that water is managed and conserved effectively wherever possible – and Direct Flushing really works.
“Our campaign is running through 2025 and will be a major focus for us across social media, our events and media engagement. Direct Flushing is part of the solution for efficient water usage in large scale, commercial and public sector spaces.”