NIBE’s MD reflects on transformative 2024

NIBE 2024

Paul Smith, NIBE’s managing director, has reflected on the company’s growth over 2024.

Paul said: “2024 has been a year of distinction for NIBE. The company’s innovative heat pump solutions have been celebrated with several major industry awards, reinforcing its status as a market leader.

“A big change for NIBE this year has been the broadening of our routes to market. Historically, customers could only buy NIBE heat pumps direct from us, but to reflect the shifting landscape, we have started working with some key merchants such as City Plumbing, with more in the pipeline, giving a greater number of options for installers to access to our product range. These collaborations give installers wider access to our products while maintaining the high standards that NIBE is known for. To ensure quality installations, we’ve extended our free product training to all qualified heat pump engineers, beyond just those certified through NIBE Pro Akademi.

“2025 marks the next phase in NIBE’s ambitious strategy for advancing sustainable heating solutions. The company will unveil a groundbreaking Exhaust Air Heat Pump (EAHP) with integrated cooling capabilities, designed to align with the Future Homes Standard and updated Building Regulations. This innovative product is set to provide year-round occupant comfort while helping housebuilders and homeowners meet stricter sustainability benchmarks.

“In addition, NIBE plans to further deepen its partnerships with merchants and expand its training programs, ensuring more professionals are equipped to deliver high-quality heat pump installations. A greater focus on R&D will drive enhancements across the product portfolio, keeping NIBE at the forefront of the market.

“While 2024 was a transformative year, 2025 represents an opportunity to push boundaries even further. At NIBE, we remain committed to empowering our customers and partners with solutions that redefine energy efficiency and sustainability.”

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