Vaillant said it has launched its Vaillant for Life initiative to reinforce its commitment to the installer community.
The company stated that it is continuing to offer “best-in-class” training, enabling installers to stay “ahead of the curve” while delivering sustainable heating solutions to consumers. This support for installers goes hand in hand with Vaillant’s new sponsorship of the weather on Good Morning Britain, it noted, delivering important brand awareness among the nation’s homeowners.
As part of its new Vaillant for Life approach, the business has spoken to some of its installers across the country to find out what is important to them not only in business. One of the first installers is Ben Clarke, owner of CL Plumbing & Heating Solutions. Ben was first introduced to Vaillant back in 2020. After completing his apprenticeship and accreditation, he started his own business.
Ben said: “Once I got qualified and Gas Safe, I tried a few different boilers until I eventually fitted a customer with a Vaillant model. Within a day, I signed up to Vaillant Advance.
“I definitely wouldn’t have taken on the jobs we’re doing now and have coming up, if I didn’t have the support in the background that I know I can get from Vaillant. I wouldn’t have really had the confidence to take on huge projects, such as installing an air source heat pump.”
The company said that Vaillant for Life will focus on how its services can help installers throughout the duration of their career, business and development changes within the industry, enhancing their business and personal wellbeing.
Alice Woolley, marketing director at Vaillant, added: “We’ve always seen our relationship with installers as a partnership. Today, with the industry transitioning with its journey towards heat pumps, support for our installers is even more important. By putting more emphasis on services such as training and aftersales support that help installers not only professionally but also personally, we’re creating a lifelong relationship that goes far beyond product sales helping them thrive in the industry while enhancing their work-life balance.
“Installers involved in sharing their personal life stories have responded enthusiastically, with many commenting that the company’s unique blend of business support, training, and rewards has been instrumental in both their work and home lives. We’re now putting our focus into creating more support for installers to ensure they meet their business goals in the evolving heating industry.”
Future life stories of installers will follow, including Gary Lynch, owner of Chamings Plumbing and Heating. Gary and his team are just about to embark on their heat pump journey with Vaillant, however the very first boiler Gary installed was a Vaillant ecoTEC plus, which is still in place today.
Gary said: “At one time or another every member of my family has worked here, in fact you could say two of my kids have completed most of their university work in my office. By building my business, it’s meant I’ve really been able to support my children over the years.”