NIBE has announced former Arsenal and Swedish international football star Freddie Ljungberg as its brand ambassador.
Freddie said: “I’m incredibly proud to join NIBE as their UK brand ambassador. This partnership feels incredibly meaningful to me, not just because of our shared Swedish roots, but also because of the personal connection I have to NIBE’s story. Growing up near Markaryd, and with my grandfather being an engineer, I’ve always had a strong appreciation for innovation and technology.
“Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values.”
NIBE said that with the UK market showing increased interest in sustainable heating solutions, the partnership with Freddie Ljungberg aims to “educate and inspire” homeowners about the benefits of heat pumps.
Paul Smith, managing director at NIBE UK, added: “We are delighted to welcome Freddie to the NIBE family. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. This partnership builds on the incredible growth and success we achieved in 2024 and takes us to the next stage of educating UK consumers about the benefits of heat pumps.
“Together, with Freddie’s unique voice and our innovative technology, we’re empowering more households to take the step towards a sustainable future.”