Ideal Heating stated that it is “ramping up” its focus on heat pumps this year, including the launch of a new proposition “setting the standard” for heat pump adoption in the UK.
Ideal is set to invest in large-scale heat pump production and is to open a research and development facility for heat pumps and other renewable heating solutions this year. The company added that it is training “thousands of installers” to become low-carbon heating engineers.
Mark Derbyshire, Ideal Heating’s managing director (Domestic), said: “As the market leader in our industry, we recognise the crucial role we play in the decarbonisation of heating, which is essential to the UK’s drive to net zero.
“It means we have to look beyond the product and how we support our customers at every touchpoint in the journey.
“It’s why we’re making significant investments right across our business as we transition from manufacturing and supplying gas boilers to low-carbon heating solutions.
“Heat pump installation rates are growing rapidly and we’re committed to leading the way in this field, while setting a new standard for the wraparound package of product, warranty, service and support for heat pumps in the UK.
“We want customers to know that, when they choose Ideal, they’re not just buying a product – they’re entering into a partnership with a trusted brand in the heating space.
“Whether you’re an installer, a new-build housing developer or a social housing provider, our message is simple: ‘we’re with you every step of the way’.”
Andrew Folan, managing director of Heat Pump Installers UK, added: “We’ve been impressed with how easy Ideal’s heat pumps are to install and set up.
“The heat pump controls are easy for the customer to use. Nothing is overly complicated and the efficiency you get from the product is great.
“For me, it’s the complete package of product, service and support you get with Ideal that you’ll struggle to find elsewhere. Having dealt with different manufacturers over the years, nothing else comes close to what Ideal offers.”
Murray Shanley, director of Finesse Plumbing and Heating, which installs heat pumps in both domestic and commercial buildings, said: “Ideal’s heat pumps are by far the easiest to install.
“Ideal’s Logic Air heat pump is as close as you’ll get to installing a combi boiler. Plus, the manual for Logic Air follows the same format as Ideal’s boiler manuals, unlike other heat pump guides, which can be confusing.
“Our customers benefit enormously from our partnership with Ideal. They get high-quality products designed specifically for the UK’s unpredictable weather, along with the reassurance of a transparent, full parts and labour warranty.”