Alpha Heating Innovation has launched a new ‘feels like home’ campaign – to run throughout the winter and include a new television advert and free to enter competition.
The television advert, centred around a young girl who dreams of her very own ‘feels like home’ moment, will premiere on Alpha’s website and social media channels on 17th November.
It can then be seen on TV across the festive season from 22nd November. Viewers will be directed to Alpha’s website where they can find a local installer from Alpha’s network and enter the company’s free to enter competition to bring their perfect ‘feels like home’ moment to life.
A company statement explained this could be something as simple as a movie night with the family or a sophisticated dinner party with a select few guests.
‘Feels like home’ will focus on the E-Tec Plus range of combi boilers, available in three outputs, 28kW, 33kW and 38kW, to suit any sized home.
Catherine Lawrence, marketing manager at Alpha, said: “Our campaign last year allowed us to reach out to homeowners and the reaction from the public and our installers has been overwhelmingly positive. In a market where customers need to trust the products being fitted in their home, growing that familiarity with the Alpha brand through these campaigns gives installers even more confidence to recommend our products more widely.
“We are excited to build on last year’s success and deliver an even bigger and better winter campaign with this year’s television advert and competition.”