ARMD, a platform designed to combat the effects of tool theft, is encouraging the trade to #StickOneUpToToolTheft in a new social media campaign raising awareness of the issue of tool theft in the UK.
Tradespeople register online for an ARMD sticker in the post and if they display the sticker on their van and share it on social media, tagging two friends and including the #StickOneUpToToolTheft, #ProtectYourTools and #getARMD hashtags, they get another £20 store credit to spend on tools.
“So far the campaign has been picked up by some of the trade’s key social influencers and is really catching fire,” said Stephen Holland, co-founder of ARMD. “Who doesn’t love a sticker and a money off the latest power tools? But the serious message behind the campaign is to raise awareness around the devastating effect tool theft can have on the livelihoods of trades up and down the country. ARMD exists to help the trade better protect themselves.
“If the worst does happen, we can get you back to work almost immediately with fast, self-service digital claims. A recent ARMD user who was a victim of tool theft was back on the tools within three days of the claim being made. Normally that can take anything up to five weeks – we have transformed the process to the trades’ advantage.”
ARMD allows you to claim digitally through an App and website if you have recorded them in the tool inventory.