Checkatrade has launched a new advertising campaign centered on its 14-point vetting strategy.
A ‘check, check, check’ messaging on the new TV and radio adverts encourages consumers to research the tradespeople they employ.
Its famous jingle is front and centre, with the cast singing a brand-new version.
Marketing director at Checkatrade, Dan Staples, said: “The simple fact is we complete up to 14 checks on our listed tradespeople, so that our users don’t have to. Which brings people great piece of mind and means they can really trust us. We have invested in this new campaign to let consumers know that we are there to help them ensure they don’t have any nasty surprises when it comes to their homes.”
View the new TV advertisement here https://www.youtube.com/watch?v=nJoP3kOSN4Q