easyHire Technologies has revealed details of a new partnership agreement with Hares Hire Services, expanding the easyToolhire brand across London and into Essex.
Hares Hire Services, led by managing director Daren Hare, has signed a partnership agreement with easyHire and now has the branding rights to easyToolhire London.
easyToolhire previously had a base in London but this new partnership extends the brand’s reach out of London and into the surrounding areas.
Hares Hire Services’ depot in Rainham will be dual-branded. Customers will be able to identify easyToolhire’s bright orange logo alongside Hares Hire Services’ own black and orange branding. Essentially, the new partnership will see Rainham painted orange.
All customers will have access to online ID verification, contact-less delivery or collection, contact-less payments, the ability to carbon offset their order at checkout, and no-fuss tool hire 24/7 at the click of button.
Daren said: “I am extremely excited about our new partnership with easyHire and the creation of easyToolhire London. Given the current cost of living crisis, I am very conscious that customers are looking for flexibility, efficiency and value.
“The opportunities that come with being associated with the easy family of brands attracted me to this partnership, and the ability to simplify the online ordering process was a major benefit.
“When easyHire approached me it was clear to see they had the technology, the online expertise, and the brand that could help us crack the ‘Joe Public’ market. That coupled with the service levels we will bring to the proposition; I am very excited by the opportunity of what Hares and easy can bring to the B2C market in London and the surrounding areas.”
Daniel Parker, easyToolhire’s UK country manager, added: “We are delighted to be working with Daren and his team to promote the easyToolhire brand. We want easyToolhire to be everyone’s first port of call. I am sure that Daren’s experience and our technology will create the perfect partnership and put easyToolhire on the map in London and the surrounding areas.
“What’s more, we recently announced the launch of easyToolhire North East and easyToolhire North West, and we have more exciting announcements to come. Our new partnership with Daren and the creation of easyToolhire London cements easyToolhire’s growing position in the tool hire space. We can’t wait to share more news and further grow our expanding network.”