Grant UK has launched an Instagram account which is dedicated to homeowners, @GrantUK_Home.
The company said that this new channel will share consumer focused content, from advice about choosing a new heating system through to post-installation support for looking after installed products.
According to a company statement, Grant UK already has an established following to its @MyGrantUK accounts on X, Facebook, Instagram, LinkedIn and YouTube, but its new @GrantUK_Home platform will be home to content that is specifically tailored to help homeowners.
Through the new social media page, Grant UK said it is hoping to make its help and resources more accessible to end-users. The platform is set to share useful blogs about heat pumps, hybrids and HVO as well as advice about getting their home prepared for a low temperature heat pump, it noted.
With the addition of this new consumer channel, Grant UK’s existing Instagram has been updated to @GrantUK_Pro and it will now be dedicated to supporting heating professionals. The account will still include the latest news, product and service updates with more technical content also provided to help installers, merchants, housebuilders and other followers.
Anna Wakefield, head of internal sales and marketing at Grant UK, said: “Social media has an increasingly important role in helping consumers to access the information they need especially when it comes to home improvements.
“We have developed extensive resources on our website to help consumers, such as our Knowledge Hub for homeowners searching for a new heating system and our Customer Support Centre for those already heating their homes with a Grant product, so our new @GrantUK_Home Instagram channel will make this content more readily available. Alongside our Professional account, we are looking forward to growing Grant UK’s presence on Instagram as we continue to help installers and their homeowners transition to low carbon home heating.”