GROHE stated that is set to “reshape the future of water experience” at ISH 2025, which is to take place in Frankfurt from 17 to 21 March. The company’s exhibition will be in Hall 3, D11.
The company said that every aspect of its presence at the trade fair will reflect the foundation of the brand: “Pure Freude an Wasser”— pure joy of water.
GROHE added that from an exhibition design that “creatively incorporates the element” to “innovative solutions that enhance daily experiences”, complemented by engaging accompanying events, water will “be celebrated in all its facets”.
Bijoy Mohan, leader at LIXIL International, said: “Our presence at ISH 2025 is both honouring the brand’s foundation and a demonstration of how we envision the future of water enjoyment will look. For nearly 90 years, our mission—Pure Freude an Wasser—has driven us to create solutions that enrich everyday life. At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design and sustainability.
“By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future.”