Highbourne Group has extended its long-standing partnership with Teenage Cancer Trust for a further three years to mark World Cancer Day, which took place on Tuesday 4 February.
The extension will bring the business’ total support for the charity to 15 years, with a new fundraising target of £5m.
Since first partnering with Teenage Cancer Trust in 2012, Highbourne Group has raised over £3.2m through a variety of fundraising initiatives, from corporate conferences and charity skydives to sponsored head shaves and squat challenges and even a Teenage Cancer Trust-inspired tattoo.
The plumbing and heating merchant has set a goal of reaching £5m raised by the end of 2027 and has a calendar of fundraising events to reach the target. The company’s annual football tournament returns to Birmingham in June, while the Senior Leadership Team is preparing for another endurance challenge following last year’s Mount Snowdon climb.
Highbourne Group said that Teenage Cancer Trust will have a major presence at its internal conference in March, where young people supported by the charity will share their stories.
Rachel Baldwin, chief people officer at Highbourne Group, said: “We’re incredibly proud to extend our partnership with Teenage Cancer Trust for another three years, marking a 15 year commitment to this extraordinary charity. Twelve years ago, our colleagues chose Teenage Cancer Trust as our charity partner, and ever since, we’ve been inspired by their dedication to supporting young people with cancer.
“We’ve made great progress in raising awareness and engagement, building strong relationships with the Teenage Cancer Trust team along the way. Their work is vital, and we’re determined to build on our success and set our sights even higher for the next three years. Here’s to an exciting future of working together to make a lasting impact.”
Sam Hughes-Smith, corporate partnership manager at Teenage Cancer Trust, added: “Everyone at Teenage Cancer Trust is incredibly proud of the work that Highbourne Group have done since 2012, we are thrilled that they are committed to continuing their support.
“Thanks to partnerships like this, we can pay for specialist nurses, youth support teams and hospital units within the NHS to provide the very best care and support during treatment and beyond, making sure cancer doesn’t stop young people living their lives. Thank you, Highbourne.”