Ideal Heating has extended its principal sponsor deal with West Bromwich Albion Football Club by a further three years.
The company first became West Brom’s principal sponsor in 2018 and the extension will take the partnership to nine seasons.
Under the new deal, Ideal Heating’s logo will feature on the shirts worn by both Albion men’s and women’s teams, and all youth age groups.
Ideal Heating will remain West Brom’s principal sponsor through to the 2026/27 season, with branding prominent around Albion’s Hawthorns home, visible to thousands of supporters at the stadium and on TV coverage seen by millions more football fans.
Shaun Edwards, CEO, UK, Republic of Ireland and North America, of Groupe Atlantic, Ideal Heating’s parent company, said: “We’re thrilled to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion, dedication and community spirit.
“Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.
“I’m proud that, for the first time, our agreement includes branding across all kits, the men’s, women’s and academy teams.
“As we announce this extension, we’re excited to continue the legacy as the club’s longest-standing front-of-shirt sponsor, showcasing our steadfast commitment to excellence as we enter a new era of heating solutions.”
Mark Miles, West Bromwich Albion’s managing director, added: “We are delighted Ideal Heating will be continuing its partnership with the club. Their commitment to excellence aligns seamlessly with our values, and we are eager to continue on this exciting journey together.
“Ideal Heating have been an incredibly supportive and loyal partner to the club, and we will continue to support the company in its contribution to an eco-friendly future for all.
“We are delighted the Ideal Heating branding will now feature on the shirts of all club teams – which aligns perfectly with our one club, one badge ethos.”