Hitting the ground running in 2018, BWT, water technology and water softener developer, has given installers the chance to win a place at this year’s Sahara Force India’s partner party as a VIP guest of BWT UK.
Recognising the importance of its distribution network, BWT’s managing director, Jon Wicks, was quick to praise the support the brand receives from its distribution partners.
He said: “BWT is committed to sharing the benefits that TV advertising and high-profile sports sponsorship brings with the people who are promoting the brand on a daily basis. TV advertising has been great for the brand’s recognition and in particular our range of luxury water softeners and we are happily passing on leads to our Best Water Professionals.
“Our relationship with Sahara Force India allows us to work closely with our partners to grow the market through incentives like our 2018 Grand Prix Challenge, a simple scheme that rewards the loyalty of our installers and independent merchant partners by allowing them to accrue points on the luxury softener purchases they make or install.
“These can be cashed in for a range of unique rewards, including exclusive sport wear and Grand Prix tickets.”
The incentives and associated competitions run until April 30, 2018.