Designer and manufacturer of macerators and pumps Saniflo is updating its brand identity to align with parent company SFA.
With headquarters in Paris, France, SFA is now updating and unifying the branding of all subsidiaries around the world.
In the UK, the Saniflo name has been retained in the new identity – with the company saying it enjoys the accolade of being the generic term for a macerator on these shores.
In the branding update, two teardrop shapes have been added to reflect the movement of water and the SFA Group branding has been added to the overall logo.
“The result is a modern, sleek logo that retains the pedigree of the Saniflo name. It is currently being implemented across all promotional resources and has gone live on the website with immediate effect,” a company statement added.