After four successful races, which have seen over 350 winners travel the world, from Mauritius to Cape Town and Thailand, the bathroom distributor, Ideal Bathrooms, has announced that to celebrate the fifth anniversary, the winners will return to the first race destination: the vibrant city of Dubai.
Race to Dubai, which is sponsored by several bathroom industry leaders, including Ideal Standard, Roca, April and Bayswater, offers a luxurious break with towering, ultramodern architecture and a dynamic nightlife scene.
Bathroom retailers and merchants who complete their race will enjoy four days of VIP treatment and unforgettable experiences in what has been dubbed the richest city in the world.
Racers will be given a unique sales target and every order will take them one step closer to the finish line and the exclusive prize.
The race has started and will end on December 20, 2019, by which time customers need to have reached their target in order to secure their place and join the Idealists on a four-day break in the Arabian sunshine.
A previous winner of Ideal Bathrooms’ 2015 Race to Dubai said: “It is a city you have to really see to believe and the places we experienced as part of this amazing trip were definitely Dubai’s finest.”
Ideal Bathrooms’ commercial director, Danielle Lillis, said: “The race is returning to the ever-changing city of Dubai and it’s going to be a great way to celebrate the fifth anniversary of the incentive. Everyone who hits their unique sales target will be there to celebrate with us in the famous Ideal style. Make sure you register to avoid missing out!”
Registration closes on March 31, 2019.