The Unified Water Label Association (UWLA) is calling on the industry to realise the importance of protecting the Earth’s fresh water supply on World Water Day (22 March).
World Water Day focuses on the importance of freshwater and presses for the sustainable management of freshwater resources.
Yvonne Orgill, managing director of the UWLA said: “The theme of World Water Day 2021 is ‘Valuing Water’, a sentiment that we will be exploring at our virtual conference, Water Matters, on Tuesday 13 April.
“The Water Matters virtual conference is free to attend and unites representatives from across Europe to discuss why water matters to them, and how they are communicating this important message in their own marketplace.”
Impact entrepreneur Ben Keene will be guest speaker at the conference. He said: “Helping people understand the impact of their water consumption and nudge them towards positive behaviour change is an exciting challenge.”
Carlos Velazquez, newly elected president of UWLA, who will also present on update on the progress of the Unified Water Label across Europe, said: “This will be an important conference for anyone that wants to learn more about how to communicate with customers on water efficiency and environmental issues. We have brought together an outstanding line-up of speakers to share their strategies, and the commercial benefits that come from supporting and promoting the Unified Water Label.”