Samsung Climate Solutions has partnered with architectural designer Charlie Luxton to communicate the importance of heat pump technology.
Best known for presenting TV programmes such as Building the Dream and Homes by the Sea, the company said his innovative approach to design make Charlie a natural ambassador of Samsung Eco Heating Systems.
He said: “In terms of sustainable design and green heating, the housing stock is responsible for a huge amount of CO2 production. So clearly if you’re interested in the environment and climate change, and you’re involved in architecture, there is a massive problem that needs to be tackled.
“If we’re talking about the kind of numbers that we need to be hitting, you need large corporations to invest and develop, and the fact that Samsung are doing that is a really good mix for the challenge that we’ve got ahead of us. Working with a company that are not only interested in delivering new heat pump technology into the market, but also providing a wider support mechanism to get people to understand the point of heat pumps and how they should be used, is what we need.
“We need to make a serious national investment in our housing stock. Fundamentally, I think we need a massive drive on insulation and a massive drive on changing the heat source; there has to be a hand in glove approach.”