Coram Group has appointed Peter Huizing as its new CEO. Peter will focus on sustained international brand growth and integration.
Peter has more than 20 years of leadership experience at international level with FMCG companies, such as Heineken, Diageo, The Coca-Cola Company, Sodiaal and Friesland/Campina.
Steve Huntly, managing director at Coram UK, said: “Peter is a seasoned leader putting the customer at the core of everything we do as a business. With an engaging approach Peter has demonstrated tangible results at the heart of his career.
“We are very excited to work with him on this next phase of innovation and brand development, continuing to create a shared culture within Coram and elevating our brands within the UK marketplace and beyond.”
Peter Huizing, incoming CEO at Coram, added: “I very much look forward to working with the team at Coram to further shape Coram’s growth. It is a company with a long history, strong family values and a wonderful and relevant brand portfolio.
“I look forward to leveraging my experience and passion in the areas of people, brands, innovation, design and international expansion, to further build Coram.”