Duravit AG has announced the appointment of Lüder Fromm as chief marketing officer (CMO).
Lüder will take over the management of global marketing from 1 December 2024, and will report directly to CEO Stephan Patrick Tahy.
Stephan said: “We are delighted to welcome Lüder Fromm to our leadership team. His impressive track record in brand management and deep understanding of digital transformation will be instrumental in further strengthening Duravit in the global market and meeting the needs of our customers.”
Lüder added: “Duravit is an exceptional premium brand with international appeal, characterized by design, innovation and customer focus. I am delighted to take on the role of global CMO and, together with the highly motivated team, to take this love brand to a new level.”