Fergus has announced the appointment of Christina Knock as vice president of marketing and Adam Maddox as head of product.
Mark Bartels, CEO of Fergus, said: “Christina and Adam bring domain expertise in small business software marketing and product development, which will be essential as we build new products and showcase Fergus as a must-have for tradies managing their businesses.”
According to the company, Christina has experience in the tech industry and is to lead Fergus’s marketing efforts, driving global customer acquisition and engagement. Christina will focus on building Fergus’s presence across key markets, it noted, and delivering strategic initiatives to amplify the brand’s reach and impact in her new role.
Christina stated: “I’m thrilled to join Fergus at a time of remarkable growth and innovation. Fergus has a unique position in the market, helping tradespeople streamline their businesses with effective job management tools.”
Fergus said that Adam is bringing “a wealth of expertise” in product development and user experience. Adam’s focus is set to be on strengthening Fergus’s product offerings.
Adam added: “I’m delighted to join Fergus and build on the great work already happening here. The job management space presents incredible opportunities for innovation, and I look forward to contributing to a product that directly benefits tradespeople by simplifying their workflows. My goal is to enhance the user experience and expand the platform’s feature set to make Fergus an indispensable tool for trades businesses.”