Lakes, a carbon neutral company and a leading manufacturer of showering spaces, is launching Lakes Partners.
Lakes Partners is built on a new Customer Commitment Charter, developed to drive awareness and demand for Lakes’ stockist partners, along with new service and support initiatives to help customers grow their business profitably and sustainably.
Sales and marketing director Mike Tattam said: “Building longstanding partnerships with stockists is at the heart of Lakes’ strategy. Our journey over the last two years has been to help our customers take advantage of big changes in the market and capture a greater share. It has included exciting product developments, new high-quality sales tools, greater emphasis on the importance of showrooms, and influencing how showering spaces are sold so customers make the most of new lifestyle and demographic trends.
“But because each stockist is different, Lakes Partners takes a graduated approach where both sides are rewarded for their increasing commitment. The more we, and our customers put in, the more each gets out of the partnership.”