It sometimes feels like there are not enough hours in the day. If you own or work for a field service business, you’ll know how hard it is to find time for everything that needs to be done in your working day. Your to-do list is ever growing and marketing your business can fall by the wayside after being pushed aside for an unaccounted matter of urgency.
Fear not! Using these five simple actions, you can put the marketing of your business at the front of the queue.
Tracking and observing
Time needs to be taken observing and tracking where new customers originate from. This can simply be done by creating a spreadsheet or word document and tracking customers’ responses about how they heard about you. If you’re feeling a little fancy, try conducting a survey!
This allows a business to look at trends and make a note of the recurring ways customers are coming to the business. You will likely see patterns and common ways in which customers hear about your business and that’s a great place to start with your marketing efforts.
Top channels need your attention
There are many different marketing channels that may help your business, the most common are Google, Yelp, Facebook and even your own website. Once you have established common trends in how customers are getting to you, optimise that and create quality and helpful content for those channels.
Setting realistic goals
Set a goal of how many new customers you would like and from which channel(s). This can be done by looking at the data gathered in the tracking and observing stage. Setting a small but realistic goal to begin with makes it more manageable as you start your marketing journey.
Get organised
To help market your business, you should create content and this should be organised by who is responsible and the time it needs to be completed. A schedule to create and post your content will help in the long run.
When it comes to content, set a small goal of how many posts (Facebook or blog posts) and the frequency that you wish to publish them. Even if it is a post a month, it’s a start and may get the ball rolling.
Ready, set, automate
Manual tasks are not only tedious but are also very time consuming. Time you just don’t have. Find a more efficient way to move ahead with your marketing. Schedule in your social posts ahead of time and you’ll soon be on your way to building a full-blown marketing strategy that can drive new revenue and sales to your business, watch this space.
Visit the simPRO website to learn more.