Business owners with unbranded company vehicles are being warned that they could be missing out on being seen by tens of thousands of potential customers every day.
LeaseVan.co.uk has researched into the many reasons business owners should consider branding their vehicles.
They have picked out their five top reasons which cover cost, customer reach and even the fact that decals protect your vehicle from scratches and small dents.
1. Cost Effective
Unlike advertisements that involve high recurring costs for as long as you want to place an advertisement, vehicle wraps simply require an initial investment for a fraction of the cost of other long-term advertising campaigns. You can then change your vehicle wrap as often or as little as you like, and it will continue to generate results.
2. Attention Grabbing
Passing drivers will probably not pay much attention to a plain white van on the road, but with a brightly coloured, well designed, attractive vehicle wrap, your company vehicles will stand out from all the others on the road.
3. Protection
One thing that many people don’t consider is how vinyl vehicle wraps can offer a layer of protection for your vehicle against any scratches or small dents from road debris. It’s easy to remove vinyl vehicle wraps without damaging the vehicle’s paint so this is particularly something to consider if you are leasing a vehicle, as the extra layer of protection will help towards you returning the car or van in tip-top condition.
4. Non-Aggressive Advertising
Unlike radio or print ads, vehicle wraps attract attention without interrupting or disturbing anyone. Potential customers can easily spot your message without any significant distraction from what they’re doing, and it’s largely understood that people respond better to advertising that isn’t so “in-your-face”.
5. Mobile Advertising
Depending on how many vehicles you have, how often they are on the road and how far they travel, you can reach tens of thousands of viewers every single month. Vehicle wraps travel into the view of potential customers instead of waiting for them to see your press ad or stationary billboard.
This form of advertising is also targeted because naturally, the people who are most likely to see your vehicle wrap are the ones that live or work in the areas you’re driving to/from.